Investing in Others to Live Better, Love Better, and Be Better®
Leadership coaching that starts with your values, not slogans
Behaviors follow incentives. Incentives follow values. Most leadership programs start with behaviors and simply hope that a healthy culture will follow. That rarely works, because behaviors follow incentives and incentives always follow what people truly value. If you skip that order, you get compliance theater and a team waiting for you to leave.
The Isms Guy® is Brad Eck, a people leadership coach who serves leaders in Myrtle Beach, SC. Values identified. Values applied. Values measured. The work is simple to say but hard to do, because it starts with changing you first. After that, it changes how you lead others by identifying, applying, and measuring your values. That gives the rest of your organization something real and lasting to stand on together.
What we do
• 1:1 mentoring for leaders who are the problem — or reporting to one
• One-day workshops on the three ORGisms® models
• Speaking that gives a room a shared language before the offsite falls apart
The three models
1. Foundation — set the baseline (who, why, and the 5 W's) so the organization is actually founded, not just incorporated.
2. Values-based leadership — get to the reason people behave the way they do, then drive the behaviors that produce results.
3. Measurement (VES®) — stop stack-ranking noise. Measure the values people are leaning into, then use the Values Engagement Score to improve them.
Who this is for
Owners, executives, and managers who already know "be nicer" and "hold them accountable" are both incomplete. You want a people-first workplace that still delivers results, on time and with the team intact.
Who this is not for
Anyone looking for a motivational hour with no follow-through, or a coach who will take your side against the work.
Serving Myrtle Beach, SC and remote clients.
To start a conversation about coaching, mentoring, or speaking, send an inquiry through our Contact page.